Sell Your Lake Home With Karen Rice
When it's time to sell your lake home, emotions may run high. So many memories are made at the
lake. Fishing from the dock. Starry nights around the fire pit. Flickering lightning bugs. Noisy katydids. Friendships spanning generations. Laughter and tears. Collectively, these weave a tapestry of sentiment that makes it hard to say goodbye.
As this New York Times article states: "It isn’t just about the money. It’s about the feelings that go with it all."
Because strong strong cloud judgement and can hinder the sale, hiring a Realtor helps keep emotions at bay. As a full time Realtor since 2007 with hundreds of successful sales, you can rely on my professional experience.
Since I am a Pike County native, I have the local knowledge to provide effective marketing. Together, my knowledge and experience will make the sale of your home go as smoothly as possible.
By the way, my market area goes beyond Lake Wallenpaupack. I sell homes in Lake Ariel, Hawley, Lackawaxen, Greentown, Honesdale, Lords Valley. Basically, I work in all of Wayne and Pike County, PA.
Mission Statement
As a seller’s agent, my goal is to help you sell your house at full market value in a time frame that meets your goals.
Steps to Success Marketing Plan
Standard Stuff
Pricing Strategy. There is nothing ground-breaking here: pricing a home at market value is the key to a
timely sale. The longer a home “sits” on the market, the greater your risk of losing equity.
Researching recent sold data and market trends is the main part of targeting the best price range. Sometimes a unique home requires flexibility and creativity.
I aim for the perfect balance between statistics and reality to maximize your net.
Watching the Competition. I will identify competing properties, stay on top of market trends, and monitor buyer behavior.
Sell Your Lake Home Creatively
Internet Savvy. Internet optimization is both skill and art. Compelling text, relevant keywords, and carefully worded descriptions grab attention.
When you list with me, your home will be all over the internet. Every listing is expertly syndicated across multiple real estate portals. These include the Pike/Wayne MLS, Chantre.com, Zillow, Realtor.com, Trulia, and others. Moreover, you will also be found on “name brand” sites like Weichert, RE/MAX, Berkshire Hathaway, Century 21, etc.
Virtual Open House. Going beyond traditional photos, I will create a 360-degree virtual tour of your home using a specialized camera. This allows buyers to virtually walk through your home at any time, creating a 24/7 Virtual Open House.
Excellent Photography. My photography background helps me take excellent photos of your home. Pix appeal is the new curb appeal in today's media-driven society.
With so many homes for sale in the Lake Wallenpaupack and Lake Ariel area, buyers scroll by drab photos. You want them to stop and say "WOW!" when they see your home among the others!
On the left is my photo of a local lake house. Capturing the best angle to showcase a home and its surroundings is so important.
Videos. In addition to the Virtual Open House and professional quality photography, buyers are also attracted to simple video walk-throughs. This will be published on YouTube as well as social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Here's a fun video of a lake house I sold in Fawn Lake Forest.
Social Savvy. Social media is here to stay. I creatively present your home on various platforms. My aggressive, effective marketing involves targeted advertising. I utilize Facebook, Instagram, LinkedIn, and Twitter.
Communication & Feedback
Finally, when you sell your lake home with me, you will receive regular communication from me and the office. Marketing updates are emailed monthly. The Showing Time app keeps you up to date on showings and feedback.
Hooray! You Made it to the End!
In conclusion: I am flattered that you read this far! I hope you hire me to sell your lake home (or any home in Pike & Wayne County).
