Sell Your Lake Home With Karen Rice
When it's time to sell your lake home, emotions may run high. So many memories are made at the
lake. Fishing from the dock. Starry nights around the fire pit. Flickering lightning bugs. Noisy katydids. Friendships spanning generations. Laughter and tears. Collectively, these weave a tapestry of sentiment that makes it hard to say goodbye.
As this New York Times article states: "It isn’t just about the money. It’s about the feelings that go with it all."
Because strong feelings may cloud judgment and hinder the sale, hiring a Realtor helps keep emotions at bay. As a full-time Realtor since 2007 with hundreds of successful sales, you can rely on my professional experience to guide you.
Hire A Local Expert
Since I am a Pike County native, I have the local knowledge to provide effective marketing. Together, my knowledge and experience will make the sale of your home go as smoothly as possible.
By the way, my market area goes beyond lake homes at Lake Wallenpaupack. I sell all kinds of homes in Lake Ariel, Hawley, Lackawaxen, Greentown, Honesdale, Lords Valley. Other areas include Milford, Dingmans Ferry, Greeley, Shohola, & Beach Lake. In a nutshell, I work in all of Wayne and Pike County, PA.
A Successful Home Marketing Plan
Pricing Strategy. There is nothing ground-breaking here: pricing a home at market value is the key to a
timely sale. The longer a home “sits” on the market, the greater your risk of losing equity.
Researching recent sold data and market trends is key to targeting the best price range. I provide the perfect balance between statistics and reality to maximize your net.
Watching the Competition. I will identify competing properties, stay on top of market trends, and keep you informed of neighborhood market activity.
Marketing Your Home Online. The next most important step in selling your home is making sure buyers see it. Your home will appear on hundreds of websites, including all the major real estate portals, national franchise sites, and individual local agent websites.
Sell Your Lake Home Professionally
Internet Savvy. Internet optimization is both skill and art. Compelling text, relevant keywords, and carefully worded descriptions grab attention.
When you list with me, your home will be all over the internet. Every listing is expertly syndicated across all major real estate portals. These include Zillow, Realtor.com, Trulia, and more. Moreover, your home will also be on “name brand” sites like Chant, Weichert, RE/MAX, Century 21, etc.
Excellent Photography. Getting your home online is important, but we also need to make the listing stand out, attract attention, and romance the buyers! "Pix" appeal is the new curb appeal in today's media-driven society. My background in photography ensures excellent, enticing, and attractive photos for your home.
Buyers scroll by drab photos. You want them to stop scrolling and say "WOW!" when they see your home online! Many buyers will pass on touring a lovely home if the pictures don't do it justice.
On the left is my photo of a local lake house. On the right is another photo of the same house. Capturing the best angle to showcase a home creates more buyer interest.
Modern 3D Technology
Virtual Open House. Going beyond traditional photos to sell your home, I provide 360-degree virtual tours using not one but two specialized cameras.
Utilizing Matterport technology, I will create a virtual walk-through and provide floor plans. Matterport tours are also compatible with VR headsets, allowing buyers to enjoy an immersive virtual reality experience. Buyers can also estimate room measurements from the Matterport tour. We can highlight specific points of interest or important features. For instance, if there is a gorgeous view outside the master bedroom windows, buyers can experience it from the tour.
Additionally, I use the proprietary Zillow platform to create a 3D Home tour exclusive to Zillow. Statistics have shown that listings on Zillow with the 3D Home tour get more views than homes without the 3D Home attached.
360-degree virtual tours help modern home buyers get a feel for your home right away, from the comfort of their own home. Unlike open houses and home visits, they can take their time exploring your home and looking closely at the details. This helps them imagine themselves living there.
The virtual open house and floorplans give buyers a true sense of the space and layout that is not possible with still photos alone.
Not only do buyers expect 360-degree tours & 3D homes, many buyers will filter searches so listings with a 360-degree tour appear first in the search results.
Sell Your Home With Video Marketing
Videos. In addition to the Virtual Open House and professional quality photography, buyers are attracted to video walk-throughs. Videos will be published on YouTube and other social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Here's a fun video of a lake house I sold in Fawn Lake Forest. This home sold quickly during a buyer's market.
Social Savvy. Social media is here to stay. I creatively present your home on various platforms. My aggressive, effective marketing involves targeted advertising. I utilize Facebook, Instagram, LinkedIn, and Twitter.
Communication & Feedback
Finally, when you sell your lake home with me, you will receive regular communication from me. The Showing Time app keeps you up to date on showings and feedback.
Hooray! You Made it to the End!
In conclusion: I am flattered that you read this far! Choosing the right person to help you sell your home is so important. A good listing agent will make your home stand out to buyers and make them want to buy it. There is so much more to properly marketing a home than snapping a few pics and putting it online. Therefore, I invest in the necessary tools & provide robust marketing for my clients to get their homes sold quickly at full market value.
I hope you hire me to sell your lake home (or any home in Pike & Wayne County).